Created strategy and owned day-to-day social media programming for The Female Quotient, driving 87.5% Instagram growth while building meaningful conversations around gender equality and workplace equity.
Growth Metrics
Impact & Achievements
87.5%
Instagram growth from 800K to 1.5M
2.75M+
Total followers across all platforms
Daily
Community engagement & programming
Thought Leaders
Built relationships in gender equality space
Strategic Initiatives
Community Engagement Strategy
Owned day-to-day social media programming and community engagement, sparking meaningful conversations around gender equality and workplace equity.
- Daily programming
- Community management
- Brand loyalty building
- Meaningful conversations
Impact:
Built strong, engaged community around gender equality topics
Content Creator Partnerships
Sourced and collaborated with content creators and student creators to develop diverse, engaging social media content that resonated with target audiences.
- Creator partnerships
- Student collaborations
- Diverse content
- Audience targeting
Impact:
Elevated brand storytelling through video content
Video Content Strategy
Shifted strategy to engaging video content aligned with paid campaigns, reversing negative follower trends and driving significant audience growth.
- Video-first approach
- Paid campaign alignment
- Trend reversal
- Audience growth
Impact:
Positioned brand as thought leader in gender equality space
Building Meaningful Communities
“My work at The Female Quotient was centered around creating authentic conversations that matter. By building relationships with thought leaders and fostering genuine community engagement, we transformed Instagram from a simple social presence into a powerful platform for gender equality advocacy.”